Second That Emotion/Book
My first book Second That Emotion is being became available on September 18th 2012 in the U.S. and launches in the U.K. on November 15th.
Second That Emotion is about movements, historical, political, cultural and commercial; how they form and the illogical beliefs that often underpin them. Second That Emotion is a book for business people who want to see their company or brand break through, although the subject matter isn’t by any means exclusive to business. You can expect to read about Caesar, Reagan, Thatcher and Obama, as well as Angelina Jolie, Jeffrey Dahmer, Manchester United and the iPod, and all in a single chapter!
I have attempted to provide a window into our own decision-making processes, and how emotion-based illogical leaps drive culture shifts, whether they are political, commercial or populist in nature. Click to the next page to read the Endorsements and then to my Invitation to Second That Emotion, that is taken from the book itself.
You can ORDER your copy of Second That Emotion at http://www.amazon.com/dp/1616146648
If you want to discuss a writing assignment, please contact my literary agent Cynthia Zigmund – firstname.lastname@example.org